Beauty applicators for eyes and lips

The eyes and lips are focal points when it comes to applying make-up, and new formulas, packs and standout design for mascaras, lip glosses and lipsticks are providing innovation. Sonia Sharma finds out more

Emphasising the identity of a brand through product packaging is a powerful tool when engaging with customers, as they associate specific values and attitudes with specific companies.

One brand that is synonymous with risqué product titles and standout packaging is NARS. Earlier this year, the brand released its NARS Climax Mascara with the tagline ‘hardcore volume, softcore feel’.

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