Beauty applicators for eyes and lips

11-Sep-2019 Featured companies: Vetroplas Packaging Eurovetrocap
Packaging Colour Cosmetics

The eyes and lips are focal points when it comes to applying make-up, and new formulas, packs and standout design for mascaras, lip glosses and lipsticks are providing innovation. Sonia Sharma finds out more

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Emphasising the identity of a brand through product packaging is a powerful tool when engaging with customers, as they associate specific values and attitudes with specific companies.

One brand that is synonymous with risqué product titles and standout packaging is NARS. Earlier this year, the brand released its NARS Climax Mascara with the tagline ‘hardcore volume, softcore feel’.

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Featured companies

Founded in 2006, Vetroplas has a full range of high quality packaging solutions, specialising in premium glass and plastic bottles and jars, aluminium bottles, airless... Eurovetrocap has been developing, manufacturing and selling for over 30 years, glass and plastic packaging for cosmetic, pharmaceutical and make-up markets.
  • See also:
  • Eurovetrocap
  • NARS Cosmetics
  • Too Faced
  • Benefit Cosmetics
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