Pure Beauty

Beauty brand Africology lands in UK and announces flagship store opening

By Becky Bargh | Published: 16-Nov-2018

The South African-based wellness brand combines ancient healing traditions with African ingredients to achieve its products

The interior of Africology's new Covent Garden store

South African wellness brand Africology has landed in the UK and is preparing to open its first flagship store in London.

The space is set to open on 19 November in the capital’s Covent Garden area.

Founded by South African native aromatherapist and holistic healer Renchia Droganis, the brand uses ancient healing traditions combined with African ingredients including rooibos, aloe ferox, marula and African potato.

Droganis hand blended each of the products in the line-up in an effort to achieve products that are good for the mind and body.

The brand stocks ranges for hair, body and skin care, as well as wellness products.

The products are said to be natural, organic and non-toxic, which have been home-grown on the family owned Siddhartha farm or from other local sources.

Today, its products are available at more than 350 spas worldwide and sold in seven countries.

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