Beauty brand Alleven hires Kardashian-Jenner MUA Nikki Makeup as ambassador

The Instagram-famous MUA will join the brand as its Body Makeup Ambassador

UK-based colour cosmetics brand Alleven has hired renowned make-up artist Nikki Makeup as its Body Makeup Ambassador.

Born Nikki Wolff, the Dior celebrity make-up artist rose to fame on social media working with famous faces including Kendall Jenner, Dua Lipa, Kim Kardashian and Charli Howard.

Today, she has 1.3 million followers on her Instagram account.

“As a make-up artist, for me, make-up doesn’t finish with the face,” said Wolff.

“When I create looks on my client, I always focus on enhancing any skin that’s on show.

“Whether that’s the décolletage, shoulders or legs, I like to create an all-over glow and for that, it’s important to use a high quality, transfer resistant body make-up that enhances the skin’s natural beauty.”

The brainchild of Celia Forner, the brand’s hero product is its Colour Shield body concealer, available in five shades.

Today, it also offers foundations and sculpting products for the body, as well as a collection of make-up brushes.

Forner added: “Nikki’s approach to make-up and how she has created an art around making the skin pop is what Alleven is all about as a brand.

“We couldn’t be happier to have such an inspiring Body Makeup Ambassador as part of Alleven.”

To coincide with the partnership, Alleven has launched two new shades in its portfolio: Opal and Obsidian, for the fairest and darkest skin tones.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies