The seasoned beauty expert will take the helm of the brand’s retail and brand expansion
Beauty expert Carrie Cooper has joined US hair and body care brand Original Sprout in a business development role.
Cooper brings with her two decades of professional beauty knowledge, and is expected to drive brand awareness and expand Original Sprout’s market share.
Her responsibilities will also spread across retail and focus on product sales through national distributors in the US, as well as key chains in the market.
“Carrie is a highly respected professional in our industry, with an outstanding track record and in-depth knowledge of adult and children’s hair care and skin care products,” said Original Sprout’s General Manager, Michael Ambacher.
“We are delighted she is joining the Original Sprout family to help further enhance brand awareness and grow our market share, as our safe, tested, vegan products continue to gain the increasing attention of consumers nationwide.”
Despite the coronavirus pandemic, Original Sprout has expanded its national presence in health stores, hair salons and online channels throughout 2020.
The brand also introduced a new line of products, Worry Free, which is now available at selected Target stores.
Ambacher continued: “With the addition of Carrie’s experience to the team, we hope to accelerate entrance to the mainstream health and beauty retail sales channel for both the existing and new lines of products.”