Beauty brands enter new market regions

16-Mar-2010

St Tropez and Lauder\'s Origins expand international presence

The Estée Lauder-owned Origins brand is now available in mainland China following its launch into Shanghai’s Parkson Department Store. Origins, which specialises in high performance, natural skin care, aims to open four more doors in Shanghai and Beijing by the end of June this year.

"Chinese consumers are passionate about skin care and natural ingredients, so Origins will be very relevant to this market," Carol Shen, general manager of The Estée Lauder Companies in China, said. "In fact, the main ingredient in one of Origins’ most popular anti-ageing collections, called A Perfect World, is white tea, an extremely potent antioxidant which comes from the mountains of the Fujian Province in south east China."

In other news, St Tropez is expanding its presence in the US with a deal to supply beauty retailer Sephora. Until now the fake tan brand has only been available in the US through home shopping channel QVC and via selected resorts, spas and fitness centres.

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