Pure Beauty

Beauty retailers are crying out for personalised content – but do they know what it means?

Published: 9-Oct-2018

Delivering personalised content online brings with it a multitude of benefits for customers, but how can beauty retailers really deliver it for their customers?

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Chris Haines

Chris Haines

Personalisation is a hot topic in beauty, and not just for products. Online platforms offer considerable opportunity too. Giving shoppers a customised and tailored experience can generate a more seamless experience, and with that, comes brand loyalty.

But what does it mean to provide customers with a personalised experience? How can they be effective and what is it that shoppers are looking for?

Cosmetics Business talks to Chris Haines, Director of Consulting at Amplience who has spent over 20 years managing content and digital strategies for companies to achieve the most effective digital experience for their customers.

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