Beauty spots an emerging category with skin-friendly face coverings

By Sarah Parsons | Published: 8-Jul-2020
Skin Care Marketing

British consumers are spending more than ever on skin care products and beauty brands are catering to the surge in demand for face masks that support complexions

You need to be a subscriber to read this article.
Click here to find out more.

Wearing face masks in public has become a new habit for consumers. After months of acclimatising to the 'new normal', face coverings are now becoming a beauty tool, fashion accessory and, of course, health and safety requirement.

While luxury retailers, such as Selfridges and Liberty London, have started

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • COTY
  • Walgreens Boots Alliance
  • A S Watson
  • Slip
  • StylSmile
See more

You may also like

Fragrance

Calvin Klein signs Idris and Sabrina Elba as faces of Eternity fragrance

Read more
The S’Able Labs co-founders promote the Coty-licensed brand’s latest Eternity Aromatic scents for men and women

Trending Articles

  1. Nivea helps push Beiersdorf sales to €4.9 billion in H1 Sun protection was pinpointed as a strong performance segment for the German giant's Nivea, Eucerin and Aquaphor brands
  2. Beiersdorf opens 'agile working' campus in Hamburg The 51,000sqm space includes a newly-built corporate headquarters
  3. Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
  4. Why Dove is responding to the ‘Sephora kids’ phenomenon Actress Drew Barrymore is among those backing Dove’s recently launched #TheFaceof10 campaign

Upcoming event

CCE Safety Assessment Module 3, Toxicology 2

23 April 2024 | Virtual See all

You may also like

Fragrance

Calvin Klein signs Idris and Sabrina Elba as faces of Eternity fragrance

The S’Able Labs co-founders promote the Coty-licensed brand’s latest Eternity Aromatic scents for men and women
Colour Cosmetics

Nic Chapman joins No7 as make-up artist ambassador

The former Pixiwoo and Real Techniques co-founder will create tutorials and product recommendations for the Boots-owned brand
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Hailey Bieber and Kim Kardashian crowned beauty’s top influencers

Marketing platform Traackr reveals which content creators are having the biggest impact in make-up, skin care, hair care and fragrance
You need to be a subscriber to read this article.
Click here to find out more.
Retail

Rethinking value: How Superdrug became beauty's retailer of the people

How the UK beauty retailer’s strategy for supporting shoppers during the cost of living crisis – from price cuts to tackling societal issues – has boosted business
You need to be a subscriber to read this article.
Click here to find out more.
Regulatory

Year in review: 2023’s biggest beauty stories and headlines

These are the beauty industry news stories that dominated this year, covering bankruptcy, legal woes and a very influential doll
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Cosmetics Business Picks: 8 final beauty choices for 2023

Cosmetics Business rounds up its final fragrance, skin care and make-up picks for the year
Regulatory

Boots and No7 secure ‘multi-million’ pound funding for inclusive skin research

The Project Spectrum partnership seeks to redress imbalance in the existing body of skin research, which skews towards lighter skin tones
Subscribe now