The US cosmetics brand is endorsing the bill put forward by Senators Dianne Feinstein and Susan Collins, which could make radical changes to existing regulation if approved
Beautycounter and its parent company Counter Brands is publicly endorsing the Feinstein-Collins bill.
The Personal Care Products Safety Act (PCPA) bill which is currently in Congress seeks to amend regulations governing cosmetics in the US.
In particular, it would give greater control to the FDA to regulate the safety of ingredients, promoting transparency.
Gregg Renfrew, Beautycounter founder and CEO, said: “Recent studies show that health issues like cancer, infertility and hormone disruption are on the rise due in part to ongoing exposure to toxic chemicals.
“Our mission is to get safer, high-performing personal care products into the hands of everyone. For nearly four years, we have worked tirelessly in Washington to build momentum for legislative reform of the cosmetics industry.
“We look forward to continuing our work with Senate HELP Committee leadership as they undertake this important piece of consumer safety legislation."
Counter Brands said that following its guidance, several other safer beauty brands signed a letter of support for the PCPA, including côte and tenoverten nail polish brands, Vapour Beauty, OSEA and S.W. Basics skin care, among others.
The bill already has the backing of the Personal Care Products Council and brands such as the Hand Crafted Soap Guild.
However others, such as Independent Cosmetic Manufacturers and Distributors (ICMAD) Association and Professional Beauty Association, are supporters of the Cosmetic Modernisation Act, put forward by Congressman Pete Sessions.