Hair care brand Bed Head by TIGI is celebrating creativity with a new marketing initiative.
Taking inspiration from city streets and an urban lifestyle the video, ‘Your Vibe, Our Tribe’, champions artists of all kinds and aims to celebrate them as a creative collective.
As part of the marketing push, the Toni & Guy sister brand has rallied a team of ten influencers, from actors and hairdressers to businesswomen and DJs, to appear in its campaign video.
“For decades, Bed Head has been synonymous with self-expression, creativity and individuality,” said Elisa Fischer TIGI’s General Manager American & APAC.
“This talented and versatile group is not afraid to stand out and not fit in, and their hair is only one of the many ways they express themselves.”
The line-up features:
- Bria Vinaite, actress
- Kiki Tobar, TIGI Color Educator
- Philip Downing, Creative Director TIGI Academy
- Kelia Moniz, surfer
- Natalie Nootenboom, model
- Paris Love Child, businesswoman
- Dani Thorne, DJ and producer
- Brittan Sky, DJ and Creator
- Wes Palmer, hairstylist and TIGI brand ambassador
- Joel Torres, hairstylist