Bed Head by TIGI champions creativity in new marketing campaign

By Becky Bargh | Published: 29-Apr-2019

Featuring a line-up of DJs, buisnesswomen, sports stars and hairstylists, the initiative is promoting self-expression and creativity

Hair care brand Bed Head by TIGI is celebrating creativity with a new marketing initiative.

Taking inspiration from city streets and an urban lifestyle the video, ‘Your Vibe, Our Tribe’, champions artists of all kinds and aims to celebrate them as a creative collective.

As part of the marketing push, the Toni & Guy sister brand has rallied a team of ten influencers, from actors and hairdressers to businesswomen and DJs, to appear in its campaign video.

“For decades, Bed Head has been synonymous with self-expression, creativity and individuality,” said Elisa Fischer TIGI’s General Manager American & APAC.

“This talented and versatile group is not afraid to stand out and not fit in, and their hair is only one of the many ways they express themselves.”

The line-up features:

  • Bria Vinaite, actress
  • Kiki Tobar, TIGI Color Educator
  • Philip Downing, Creative Director TIGI Academy
  • Kelia Moniz, surfer
  • Natalie Nootenboom, model
  • Paris Love Child, businesswoman
  • Dani Thorne, DJ and producer
  • Brittan Sky, DJ and Creator
  • Wes Palmer, hairstylist and TIGI brand ambassador
  • Joel Torres, hairstylist

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