Behind Dr.Jart+’s UK relaunch and social media success

By Becky Bargh 9-Mar-2022

On the back of its latest campaign that combines skin care and psychology with tarot card reading, Dr.Jart+’s Marketing Director at Estée Lauder opens up about the brand’s immersive experiences and why beauty’s fast-paced nature is proving a hit

Dr.Jart+'s Cicapair range

Dr.Jart+'s Cicapair range

Estée Lauder Companies was quick to tap into the K-beauty movement – and Dr.Jart+ was the brand to fill the void.

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Four years after Lauder took out a minority investment in the Seoul-based beauty business in 2015, the skin care pioneer became the first-ever ...

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