Beiersdorf poised to usher in a new era

Revamp for Nivea maker

Strong sales growth for Nivea maker Beiersdorf, worth 7.2% more after currency swings, has seen the German company award CEO Stefan Heidenreich with a five year contract extension.

Sales are up 1.7% to €6.14bn, though this sales rise has been dampened by the climbing euro. Some improvement had been there for the taking for some time: Europe is edging (slowly) out of recession and Beiersdorf has revamped much of its Nivea franchise.

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