Clear sales growth in both mature and emerging markets demonstrated in 2013
Beiersdorf has announced sales growth in all its business segments in 2013. The Hamburg based company’s sales rose by 7.2% in organic terms in the past fiscal year according to preliminary, unaudited figures. Nominal sales increased by 1.7%, from €6.04bn to €6.14bn. Beiersforf's Consumer Business segment achieved organic sales growth of 7.0%. In nominal terms, Consumer Business segment sales rose by 1.1% to €5.10bn. All of the company’s three core brands – NIVEA, Eucerin, and La Prairie – achieved strong growth rates.
According to Beiersdorf, both mature European markets as well as emerging markets saw clear sales growth compared with previous years and western Europe recorded a positive trend for the first time since 2008. It added that sales growth in Latin America was also very encouraging, driven largely by Brazil. Beiersdorf also recorded a significant growth in the Africa/Asia/Australia region, especially in China.
Stefan F Heidenreich, CEO of Beiersdorf, commented: “2013 was an important and successful year for our group. In 2012 we developed and launched our Blue Agenda setting out the course for the next phase of Beiersdorf’s strategic development. Now during 2013 we have seen the first results of its implementation. The excellent growth dynamic achieved in 2013 across all areas of the group shows that this course is the right one.”