March 2014 will see Benefit's first annual Brow Arch March campaign, an annual event in association with cancer charity Look Good Feel Better (LGFB) and Debenhams. During the month of March, Benefit Brow Bars in over 50 Debenhams stores will be offering the Brow Shape service for a requested minimum donation of £5, all proceeds of which will go to LGFB.
LGFB is dedicated to helping patients deal with the visible side effects of cancer treatment, such as the loss of hair, eyebrows and eyelashes, and skin related issues. A dedicated website - browarchmarch.com - will launch next year, where customers can find out information about the campaign and take part in regional fund raising ideas.
