Pure Beauty

Benefit serves up fried chicken with Mother Clucker at new London pop-up

By Becky Bargh | Published: 14-Jan-2019

To celebrate its latest Roller Liner eyeliner, customers can order fried chicken wings with consultation

Benefit Cosmetics is serving up fried chicken wings at a dedicated pop-up to celebrate the launch of its latest eyeliner.

The new liquid Roller Liner (£20.50) is designed to be waterproof with a 24-hour long wear formula and a matte finish.


Read more:


At the Just Wing IT pop-up, opening on 30 January for five days only, customers will be able to order a serving of fried chicken while receiving a consultation from one of the brand’s advisors.

The popular chicken dish will be provided by London-based food company Mother Clucker, which has a presence in a number of London markets including Flat Iron Square, Hawker House as well as a standalone shop in Farringdon.

Commenting on the new product, Head Makeup Artist for Benefit, Lisa Potter said: “My favourite thing about the new Roller Liner is the extra-long felt tip.

“This helps create a super sharp and precise wing.”

The pop-up us set to open at Venue82 on London’s Commercial Street.

Benefit have also released a Roller Eye Bright Pencil (£16.50) this month, which can be purchased via benefitcosmetics.com.

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

You may also like