Bentley swaps road for runway with first travel retail deal

Two of the brand's scents will launch into more than 50 travel retail points of sale

Bentley Fragrances is due to roll out into the travel retail market with two of its men’s scents on 1 August.

Bentley for Men Azure and Bentley Infinite – the brand’s latest launch – is set to launch into 22 travel retail locations with World Duty Free Group (WDFG) as a ‘privileged partner’.

The lines will be available at more than 50 points of sale, including London’s Heathrow Airport and EuroTunnel. The Bentley scents, which are created under license to Art & Fragrance, have already generated strong sales since they launched on airlines, according to the brand. Bentley Fragrances are now counted among the top ranking performers in airline sales.

Now, the brand has aspirations to introduce Bentley Fragrances to airports across the globe, as part of a wider strategy. Bentley Fragrances launched in March 2013, with an exclusive debut into Harrods.

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