Bespoke hair care: The biggest salon trend of 2018?

Personalisation has been a buzzword in beauty for some years now, but come 2018 and a host of old and new consumer hair care brands are leading the charge in the salon space

From personalised skin care to customised mascara services to tailor-made foundation, bespoke beauty is now big business.

While consumers have readily been able to invest in personalised skin care and make-up, the hair care sector has been slow to adapt. However, 2018 indicates that is all about to change.

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