Best face forward - innovation helps boost sales of selective foundations in France

Innovation in new textures and formats has seen the number of launches jump to 80 over last year.

The sale of selective foundations in France increased by 4% between August 2017 and August 2018, according to a new survey by NPD.

It says the increase was boosted by innovations in texture and format.

The foundation segment represents an annual market of €110m, says the analyst and the year saw the releases of 80 new products compared with 39 the year before, while the range of tints increased by over 330 - nearly 100 more than the year before.

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