Big Hair + Beauty has added a new product to its line up.
The brand, which creates products for consumers with curly and afro hair, has unveiled its new Defining Crème Gel (£19).
The gel is infused with mango butter, flaxseed and broccoli seed oil to help enhance and define curls, kinks and coils while providing light to medium hold.
The UK brand was founded by Birmingham-born Melissa Sinclair, who was inspired to launch a natural hair care brand for women of colour after she started living a more conscious lifestyle.
Sinclair said: “Our customers have grown and we have too.
“They’re not just seeking out better products with better ingredients, they’re living and breathing conscious lifestyle in all areas of their lives and we aim to serve that.”
The brand already stocks a shampoo, conditioner, clay mask, leave-in moisturiser and moisturising butter (from £14).
The products are available now via bighair.co.uk.
