Billie Eilish enters beauty with first-ever fragrance

By Becky Bargh | Published: 21-Oct-2021

Seven-time Grammy Award winner described her Eilish fragrance as the scent she has been chasing for years and years

Singing sensation Billie Eilish is hoping to transfer her success in the music industry to the beauty arena with the launch of her debut fragrance.

The teenager, who rose to fame in 2015 with her viral hit Ocean Eyes, has become the poster girl of a new generation of music with her diverse musical influences, and has been outwardly critical on rigid music genres.

Since breaking into the music industry Eilish has taken home seven prestigious Grammy Awards, four of which she bagged in 2020, rivalling the likes of Adele and Lady Gaga at the peak of their careers.

Also following in Adele’s footsteps, Eilish was tapped by the creators of James Bond to create the opening song for the No Time To Die blockbuster.

To bring her debut fragrance to life, the 19-year-old has teamed up with perfume manufacturer and distributor Parlux, the company behind Paris Hilton’s fragrance line, as well as Modern Family’s Sofia Vergara Lost in Paradise scent and Tommy Bahama.

Her eponymous scent, Eilish, has been described as ‘a captivating amber gourmand’ that is said to be “like a warm embrace”, according to the musical virtuoso.

“It’s a scent that I’ve been chasing for years and years, and years. It’s my favourite smell in the world.”

To create the warming scent, Eilish, who is said to have been intimately involved in the creation process, opted for opening notes of sugared petals, mandarin and red berries; with heart of cocoa and vanilla.

Meanwhile, the base is anchored with notes of musks, tonka beans and sleek woods.

The bottle is inspired by the parts of the body Eilish deems to be her favourite: the chest, neck and collarbone, and is gilded in amber-bronze.

“Billie Eilish is a singular talent and the voice of a generation,” said Lori Singer, Parlux’s President.

“She is a vision in everything she does that is unique, disruptive and authentically hers.

“Partnering with Billie was natural for Parlux because we can bring a vision to life like no one else, and we were equally excited to be on this journey together.”

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