As part of a move away from commodities and toward expanding its brand of plant based functional products, BioAktive Specialty Products (BioAktive) is shifting the focus of its portfolio cosmetic ingredients in order to focus on a new set of core products.
The US based company will continue to provide its existing customers and business partners with products they have been supplying but will cease to market and promote these products to the industry.
"We want to focus less on commodity products and more on where we have interesting products and strong positioning." Robin Willmann, BioAktive's co-founder says.
We have spent the last few years developing some very innovative plant based products. These products provide real value and functionality to the market. Many of our old products, such as our line of butters and range of carrier oils, have become commodities."
The BioAktive core portfolio will consist of the following ingredients:
"These products represent the core of what we are doing," says Solomon Matzner, BioAktive's Co-founder. "We will still support our existing customers with the same great products we always have, but we are not goin to actively promote them.
"Instead these newer products are much more compelling and the industry is changing. Clients are looking for plant based products to serve as alternatives to silicone oils and petrolatum, or to add value and scalability."