The rebranding is geared at helping the company to effectively promote their product range
BioAktive has rebranded its range of plant based silicone alternatives as Natralite, part of a series of strategic changes that the company is making as it continues to focus on bringing innovative, functional, natural based ingredients to market for the personal care and cosmetics industry.
Now branded as Natralite, this is a range of plant derived products which function as an alternative to silicone in cosmetic and personal care formulations feature a unique skin feel similar to that of a silicone oil, the proven skin caring benefits of natural oils and exceptional stability in formulations.
The rebranding, effective from August 21 2019, consisted of a new brand name and tag lines for the product range, a new visual identity and expanded content.
Brand Name: Natralite
Tag Line: Plant Based Emollients, Smooth Silicone-like Touch, Real Skin Care.
Robin Willmann, BioAktive's Co-founder says "The rebranding reflects both the evolution of the company and the Natralite range of products. We are continuing to develop this range and have plans to launch a third product in this range soon.
"Customer feedback on these products has been outstanding and there is a real need for products like Natralite that can function as alternatives to silicone oils."
This rebranding is also geared at helping the company to effectively promote this product range with distributors and enter new markets.
"This rebranding will help support our distributors and partners in achieving better penetration and impact both in our existing markets and new markets we are entering as we continue to expand our footprint."
Currently the Natralite range features Natralite One, which is geared about skin care and has a composition including Thai Rice Bran Oil, and Natralite Camellia, which can be used in both hair care and skin care and has a composition including Camellia Japonica Oil.