Birchbox replaces box with clutch bag

Company uses bag instead of box for first time

Birchbox is has replaced its classic box with a waterproof bag for the first time this July.

All the summer samples delivered to subscribers throughout the month will be delivered in wipe-clean clutch bags, designed with summer holiday trips in mind.

Subscribers will also be offered the chance to win £500 to spend on their holiday wardrobe at luxury brand Lily & Lionel in a social media competition announced on the final page of the Birchbag Booklet.

As always, all the delux samples included in the Birchbag are available to purchase in full size.

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