Birchbox rolls out new website for 'casual beauty consumer'

By Sarah Parsons | Published: 9-Nov-2018
Marketing

The New York-based monthly subscription beauty box service aims to appeal to shoppers who are interested in beauty as a functional product rather than a passion

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Cosmetics subscription box service Birchbox unveiled its new website this week in a bid to target the ‘casual beauty consumer’.

The site overhaul comes as

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