Birkenstock breaks into beauty with Natural Care range

The footwear brand is launching five ranges with recyclable packaging featuring caps and bases made of cork

In the autumn, German sandal-maker Birkenstock will launch into the cosmetics market with Birkenstock Natural Care, a 28-sku range based on cork oak, the material used in its iconic shoe soles.

“As the inventor of the footbed, we have a particularly close connection to personal well being,” Oliver Reichert, CEO of the Birkenstock Group, told Cosmetics Business.

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