Black Friday week is biggest in QVC’s history


US sales hit all time high

QVC US has seen its biggest ever week of sales over the Black Friday and Thanksgiving period. Sales hit an all time high in the week commencing 23 November, in a period which also saw the channel’s highest ever Thanksgiving and Cyber Monday sales.

The retailer’s e-commerce platform also saw its highest ever sales across the week, accounting for 58% of sales across the week. This year’s Black Friday was also the most successful on to date.

Ken O’Brien, Senior Vice President of Global Brands Management and US Buying at QVC, commented: “Throughout the week, shoppers turned to QVC for the season’s most-desired items, from camera-enabled drones to fitness gadgets and functional fashion accessories, making QVC the ultimate gift destination for the whole family. It is clear that our customers prefer to embrace the joy of the holiday by shopping remotely, visiting QVC across TV, web, mobile, tablet and social media, rather than the long standing tradition of heading to the stores.”

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Product highlights throughout the week included beauty gift sets from bareMinerals, tarte, Josie Maran and IT Cosmetics. O’Brien added: “We look for products that bring out the joy of discovery to customers, and the best sellers across categories have one unifying theme – customers can find what they love and love what they find at QVC.”