Bleu de Chanel and Gucci Guilty shine at UK Fifis

Fragrance Foundation awards its finest

Chanel’s Bleu de Chanel and Gucci’s Gucci Guilty were the stars of last night’s UK Fifi Awards, topping their evening with Best New Prestige Fragrance for Men and for Women respectively.

Bleu de Chanel also picked up Best New Male Fragrance Commercial and The Perfume Shop ‘People’s Choice’ Award for Men, while Gucci Guilty took The Perfume Shop ‘People’s Choice’ Award for Women.

The 2011 UK Fragrance Foundation Fifi Awards took place at Whitehall’s Banqueting House beneath its stunning Reubens’ ceiling. Attendees were entertained by host George Lamb as well as singer Sophie Ellis Bextor, who appeared on behalf of Look Good…Feel Better. Proceeds from the auction and raffle also went to Look Good…Feel Better as Fifi’s charity partner for the second year.

The awards took a greater retail and media tone this year with more awards sponsored by retailers and publications.

2011 UK FIFI WINNERS

Best New Prestige Fragrance for Men

Bleu de Chanel, Chanel

Best New Prestige Fragrance for Women
Gucci Guilty, Gucci

Best New Female Print Advertisment (sponsored by Stylist)
“Classique” X Collection, Jean Paul Gaultier

Best New Male Print Advertisment (sponsored by Shortlist)
Colonia Essenza, Acqua di Parma

Best New Female Fragrance Commercial (sponsored by House of Fraser)
Acqua di Gioia, Giorgio Armani

Best New Male Fragrance Commercial (sponsored by House of Fraser)
Bleu de Chanel, Chanel

Best New Female Fragrance Packaging (sponsored by Debenhams)
Beauty, Calvin Klein

Best New Male Fragrance Packaging (sponsored by Debenhams)
Voyage d’Hermes, Hermes

Best New Female Fragrance in Limited Distribution
Private Blend Azure Lime, Tom Ford Beauty

Best New Male Fragrance in Limited Distribution
Private Blend Azure Lime, Tom Ford Beauty

Best New Independent Niche Fragrance (supported by Basenotes)
Orange Star, Tauer Perfumes

The Perfume Shop’s ‘People’s Choice’ Award for Women
Gucci Guilty, Gucci

The Perfume Shop’s ‘People’s Choice’ Award for Men
Bleu de Chanel, Chanel

The Men’s Health Readers Award (judged by Men’s Health readers)
Boss Bottled Night, Hugo Boss

Best New Celebrity Fragrance (Judged by OK! readers)
Purr, Katy Perry

Companies