The investor behind Liberty London and Jack Wills will help the colour cosmetics brand expand into the US later this year
Private equity firm BlueGem Capital has acquired UK make-up brand ICONIC London.
The Instagram native brand will join BlueGem's growing portfolio of brands, which includes QMS Medicosmetics, Liberty London, Jack Wills and Mamas & Papas.
Having launched three years ago, ICONIC London has . . .
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