Bobbi Brown Cosmetics has named Lahnie Strange its Senior Vice President, Global General Manager.
She joins the company’s Extended Executive Leadership Team and will head up its global strategy.
This includes new product development, commercial innovation and elevating the Estée Lauder-owned brand’s position within the market.
“Well recognised as a brand builder, Strange will further elevate Bobbi Brown’s aspirational and luxury positioning,” said the brand.
“[She will] deepen the brand’s approach to artist-led teaching, dial up its New York roots and continue to inspire teams worldwide to empower all women to own their natural beauty.”
Strange will also “further fuel momentum” for hero products, such as Vitamin Enriched Face Base and Intensive Serum Foundation.
The industry veteran is no stranger to leadership roles within Bobbi Brown Cosmetics.
Strange previously served as the brand’s Executive Director of Global Marketing for Colour from 2010 to 2013 and Vice President of Global Marketing from 2013 to 2016.
For the past year, she has worked as Senior Vice President, Global General Manager of Estée Lauder and Aerin in North America.
This role involved working on "field-driven, locally relevant marketing strategies" and expanding the company’s consumer reach at retailers in North America.
Strange will now report to Sandra Main, President of Global Brands at La Mer and Bobbi Brown Cosmetics.
“Lahnie’s prior experience, collaborative approach to business, dedication to brand building, and deep expertise in make-up and skin care make her ideally suited to lead the brand into its next chapter of growth,” commented Main.
“She will leverage her deep understanding of our artistry-led brand to continue driving growth across winning consumer segments, channels and markets.”
This is not the first big beauty leadership announcement Estée Lauder Companies (ELC) has made lately.
The beauty conglomerate named Hans Dorsinville as Creative Director of its upcoming Balmain Beauty brand.
Emmanuelle Noyer also has been tapped as VP and General Manager for Tom Ford Beauty in the UK and Ireland.
The appointment comes after ELC fully acquired the luxury fashion brand for US$2.8bn.