Italian luxury eyewear manufacturer Safilo Group has partnered with make-up artist and beauty entrepreneur Bobbi Brown to design, manufacture and distribute a collection of optical frames and sunglasses.
The worldwide licensing agreement, which is scheduled to run until December 2018, is said to be the first time a major figure in the beauty industry has created an eyewear line. The first collection of optical frames and sunglasses from the collaboration will launch in Spring 2014.
“As a make-up artist, I have looked at women’s faces for over 20 years and believe that my beauty expertise will translate naturally into eyewear, identifying the best silhouettes and colors for a woman’s face shape, skin tone, and lifestyle. This is a new, innovative approach to interpreting eyewear,” said Bobbi Brown, Founder and CEO of Bobbi Brown Cosmetics (Estée Lauder).
“We are very pleased to announce this new partnership with Bobbi Brown, a makeup industry maverick who believes that beauty isn’t about looking perfect, but about celebrating a woman’s individuality,” added Roberto Vedovotto, CEO of the Safilo Group.
