Bobbi Brown has launched its #AllDaySmile campaign to promote its new Skin Long-Wear Weightless Foundation (£31).
Joining the campaign is American influencer, Olivia Palermo; British beauty vlogger, Patricia Bright; and Korean beauty blogger and make-up artist, Pony.
The beauty and fashion stars test the product’s staying power around New York City, the hometown of the brand.
The foundation is designed to give a natural coverage for all day wear without creasing and is available in 30 shades.