Bobbi Brown has welcomed Juan "JR" Abad as Senior Vice President of Global Creative.
Abad will be charged with executing the brand’s creative process via design, vision and direction. "JR’s capabilities encompass advertising and editorial design, print, collateral and package design, interactive and web design, limited-edition publications, and events,” Lichtenthal commented in a memo. JR is able to fluidly conceptualise and produce brand communication across platforms, and has successfully and consistently repositioned global luxury, hospitality, and beauty brands."
The creative and visual merchandising departments will report to Abad, while he will report to Peter Lichtenthal, Predident of Bobbi Brown Bumble and Bumble.
