Body care, Indonesia, 2016

Published: 16-Jun-2016

Indonesia’s body care market is thriving, but more brands need to invest in product innovation

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Indonesian consumers are becoming increasingly brand-savvy as their incomes surge, boosting growth in the country’s body care product market. As of 2015, this retail segment generated US$169.41m in sales, and is expected to reach $245.09m by 2020

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