Body care, Spain, 2016


Spain's body care market saw a 5.9% drop in sales, but remained constant in volume terms

The results of a recent online survey published by market research specialist Feebbo found that the overwhelming majority of the Spaniards it studied are worried about the health of their skin, with seven in ten using body creams to keep it moisturised and soft. If the eyes are the windows of the soul, it seems that the skin is perceived as an indicator of overall health. The survey nonetheless found that 76% use creams aimed at specific areas of the body, perhaps suggesting consumers prefer targeted rather than a one-size-fits- all approach to skin care.


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