Body positivity: Why the 'noble face' movement is set to break China's tough beauty rules in 2019

Beauty empowerment movements have almost become common place in the west, but 'gaojilian' is rising up against beauty ideals and plastic surgery in China

A new wave of make-up artists are challenging Chinese beauty standards (via Instagram / @melilim_fu)

Like it, or not, the Kardashian-Jenner clan has become one of the greatest influences over Western beauty ideals in the past decade.

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