Boots has been named the most visible online beauty retailer

New research reveals the Walgreens-owned high street retailer is the best in the beauty industry

Boots has been named the most visible online retailer in beauty, according to a new report from marketing company Inside Online.

The research firm combined brand search volume with a score representing the effectiveness of content performance across social channels to rank how much ‘umph’ a brand has online.

Boots was found to have the most . . .

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