Boots partners with IRI

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Boots has partnered with retail data company IRI to develop a new customer insight tool for brands.

The collaboration will allow the retailer to create a knowledge bank of how customers shop for beauty products.

Boots says it will use this information, which suppliers will have access, to create a better shopping experience.

Ken Murphy, Executive Vice President of Walgreens Boots Alliance and Chief Commercial Officer and President of Global Brands, said: “We will give our suppliers a powerful range of tools and platforms that will significantly improve their market knowledge and result in better and faster decision making.

“Together, we will have a more holistic view of our customers and be able to better anticipate and cover their current and future needs.”

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