Boots partners with IRI
Boots has partnered with retail data company IRI to develop a new customer insight tool for brands.
The collaboration will allow the retailer to create a knowledge bank of how customers shop for beauty products.
Boots says it will use this information, which suppliers will have access, to create a better shopping experience.
Ken Murphy, Executive Vice President of Walgreens Boots Alliance and Chief Commercial Officer and President of Global Brands, said: “We will give our suppliers a powerful range of tools and platforms that will significantly improve their market knowledge and result in better and faster decision making.
“Together, we will have a more holistic view of our customers and be able to better anticipate and cover their current and future needs.”
