Boots ramps up own-brand offering with second launch in a year

The brand launched it first skin care range in the summer of 2017, Your Good Skin

Boots UK is set to debut its second own-brand range, L;ft, after it created its first own-brand less than a year ago.

Boots’ UK experts created the range of skin care products with simplicity in mind.

The 10-sku collection comprises: Essentials, Advanced and Treatments.

Essentials and Advanced feature a L;ft Good Morning SPF15 Day Moisturising Cream and L;ft Sleep On It Night Re-Hydrating Cream (£9.99 and £11.99).

The Treatments range offers specialised products to target specific skin care concerns (all priced at £12.99).

The Advanced range is designed for customers who want to reduce more visible signs of wrinkles and fine lines with combatting ingredients of white lupin extract, vitamin C and lipopeptides.

Meanwhile, the Essentials range helps smooth the appearance of finer lines and wrinkles.

L;ft Buff & Glow 60 Second Polish buffs away dead skin cells; L;ift Brighten Up Eye Cream lightens dark circles and reduces puffiness; L;ft Lighten Up Dark Spot Cream reduces the appearance of dark spots.

The L;ft Tighten Up Face & Neck Duo tightens skin; L;ft Perfectly Plumped Line Smoothing Concentrate firms, plumps and smooth wrinkles; and L;ft Instantly Gorgeous Dramatically Hydrating contains shea butters to intensively moisturise overnight.

The full line will be available exclusively at Boots stores and online from April.


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