Boots signs skin care brand for mums-to-be and pregnant women

By Becky Bargh 3-Mar-2020

My Expert Midwife’s range of products is designed to help women during pregnancy and childbirth

A skin care brand targeted at pregnant women and mums-to-be has inked a retail deal with Boots online.

My Expert Midwife was founded by registered midwife Lesley Gilchrist and baby masseuse Claire Charlton three years ago in order to tackle taboos around childbirth and pregnancy.

Today, My Expert Midwife stocks products to help women deal with irritated, stretched and sore skin, cracked nipples, vaginal swelling, and perineal stretching and bruising.

Commenting on the brand’s new deal, Gilchrist and Charlton said: “Getting a listing with Boots is great news for My Expert Midwife and will add significant scope to further the business.

“We doubled in size between 2018 and 2019 and are looking to double in size again this year.

“We now have a fantastic fan base and word of mouth is driving repeat purchase and sales, because our products really speak to mums and mums to be.”

According to the brand, Boots will take the product line in-store from early June.

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