Boujee Bougies challenges traditional home fragrances with debut collection

By Becky Bargh | Published: 7-Jan-2021

Born out of fragrance consultancy firm Olfiction, the 5 scents have taken inspiration from a confectionary staple and common houseplant


New home fragrance brand Boujee Bougies has introduced its debut collection of candles for customers with a discerning nose.

Born out of fragrance consultancy firm Olfiction, the products are designed to challenge traditional scents for the home, taking inspiration from a confectionary staple and common houseplant.

The scents cast aside complementary notes developed by other home fragrance rivals in favour of compositions that tell ‘fascinating stories’, according to the brand.

Cuir Culture evokes pup masks, leather jackets and old books; Gilt elicits incense smoke and gold leaf; Hellflower blends burning flowers, sulphur and brimstone; Queen Jam mixes tart berries and purple roses; and the Succulent scent gives a nod to the botanicals found in the home.

Formulated in Grasse, France, the products are housed in black coated glass with colourful labels using natural wax.

The team behind the scents includes fragrance industry veteran Nick Gilbert; perfumer Pia Long; The Candy Perfume Boy founder Thomas Dunckley; and artist Ezra-Lloyd Jackson.

The products are available to shop via boujeebougies.com and retail at £25 for a 60g candle and £55 for 220g product.

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