Bramley lands retail deal with Fortnum & Mason

Inspired by the British countryside, the brand is said to use fair trade and sustainably sourced ingredients for its products

Luxury retailer Fortnum & Mason has inked a retail deal with British beauty brand Bramley.

Inspired by the English countryside, the brand develops products across the bath, body and home categories.

Founded in 2009 by Chloë Luxton, formerly from Cowshed, Bramley claims to use bespoke essential oils and plant extracts from fair trade and sustainable sources for its products.

Commenting on her brand’s new partnership, Luxton said: “Fortnum & Mason is the perfect retailer for us.

“Bramley is inspired by the British countryside, while Fortnum & Mason has been a British institution for over 300 years.

“It’s enormously rewarding to see our products in the store among so many other fabulous British brands.”

Almost the entire Bramley range is said to be available through the retailer, including its bestselling lavender, geranium and petitgrain hand cream.

Kathryn Catanzaro, Senior Buyer for Perfumery, Beauty & Home Fragrance at Fortnum & Mason, said: “Bramley is a great addition to our bath and body offering.

“Their products have already had a great reaction from customers and fit perfectly into our existing range of high profile brands.

“We look forward to a great future for Bramley in Fortnum & Mason.”

Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

Companies