Pure Beauty

Brands neglect opportunities with loyalty programmes

Published: 13-Apr-2015

Sephora is a rare exception, says Capgemini

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Most loyalty programmes continue to reward consumers only for purchases and are neglecting many digital opportunities to engage them, according to Capgemini Consulting. The company says, however, that Sephora’s Beauty Insider loyalty programme is an example of what can be achieved when a company gets it right.

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