Sephora is a rare exception, says Capgemini
Most loyalty programmes continue to reward consumers only for purchases and are neglecting many digital opportunities to engage them, according to Capgemini Consulting. The company says, however, that Sephora’s Beauty Insider loyalty programme is an example of what can be achieved when a company gets it right.. . .
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business