Brazil leads global deodorant market boom

Published: 15-Jun-2015
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Brazil grew 82% between 2009 and 2013

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This week’s Trends column provides a preview of the July issue of Cosmetics Business Markets, which will focus on deodorants.

Manufacturers kept the US$17.1bn global deodorant market (source: Statistica) feeling fresh with new innovations in 2014, and emerging markets benefited from increased penetration levels and interest in products with added benefits.

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  • Mintel International Group
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