Breaking into the BRIC nations at in-cosmetics 2014

Published: 20-Feb-2014

There’s little doubt that Brazil is one of the most beautiful nations in the world...


There’s little doubt that Brazil is one of the most beautiful nations in the world. After all, it is home to the world’s highest paid supermodel – Gisele Bundchen – and even boasts an eponymous hair care procedure, the Brazilian blow-dry. But its annual expenditure on cosmetics would take even the most devoted aficionado by surprise. Recent research shows that Brazilian women spend 11 times more of their annual income on beauty products than UK women, highlighting a huge opportunity for manufacturers to profit from this trend. But how do they go about breaking into the third largest cosmetic market in the world?

Before any company looks to enter Brazil with a new cosmetic product, it is essential that it has a clear understanding of the regulatory rules and legal requirements that govern the country’s beauty industry. A workshop at in-cosmetics 2014, taking place on Wednesday 2 April from 9h00 – 13h00, will give delegates valuable information on the hottest issues, allowing companies to plan their entry in a timely, accurate and, most importantly, legal manner.

Designed for product developers and formulators, foreign marketing executives, cosmetic companies and ingredient suppliers looking at Brazil for expansion and growth, the workshop entitled How to break into the Brazilian personal care market, will give an overview of the sector in four specific sessions.

The first – Brazil & Latam: Overview on Existing Regulatory Frameworks for Cosmetics Products and Ingredients – will be led by lawyer Claudia de Lucca Mano. The second, run by Lucas Portilho, Pharmacist and President of Brazilian Society of Cosmetology and Education, will examine new regulations on Sunscreens as well as other technical aspects relating to formulas, ingredients and testing. The third, taken by lawyer Norberto Pasquatti, will look at relevant legal aspects for operating in Brazil whilst the fourth will examine the latest market trends and innovations.

However, it is not just Brazil that presents great opportunities for international manufacturers. Over the last few years there has been a revolution happening in China. From a country where – just a few decades ago – any display of femininity was strictly forbidden, is emerging a beauty boom. In the past 10 years, Chinese consumers have really started to enjoy what the cosmetics industry has to offer and this is showing no sign of slowing down.

Visitors to in-cosmetics can find out what is required to take advantage of this booming sector at a workshop on Wednesday 2 April from 14h00 – 18h00, entitled How to break into the Chinese personal care market. Moderated by Dr Alain Khaiat from Seers Consulting, the objective of the workshop is to give an overview of the Chinese cosmetic market and the regulatory constraints companies are facing. Delegates will learn how the CFDA works and how it is reviewing ingredients and products to approve, reject or request more information.

Divided into five sessions, the workshop will kick-off with an overview of the Cosmetic Market in China by Yann Pencole from Kline. This will be followed by an explanation of Chinese Cosmetic Regulation and Ingredient Registration by Mr Xiu Liang, a Professor at the Beijing Institute of Technology. Mr Gerard Liu from Johnson & Johnson China will then give an industry perspective on registering a cosmetic product whilst Dr Robert Fellous from Intertek Chemicals and Pharmaceuticals will give a similar perspective but on registering a cosmetic ingredient. The workshop will conclude with a panel discussion.

Registered visitors to in-cosmetics can benefit from a 10% discount on Workshop bookings if they secure their place by 28 February 2014.

You may also like