Sandrine Zerbib
The skin care and luxury cosmetics market is one of the fastest growing segments in China, so how can you ensure your brand is a success story in this important market?
Sandrine Zerbib is founder and Chairwoman of China focused brand management and digital agency Full Jet, which specialises in digital brand strategy, e-commerce operations and 360 marketing.
With clients spanning international fashion, lifestyle and sports brands, Zerbib provides her guide to appealing to Chinese consumers.
She reveals why having a strong USP is more important in China than anywhere else, how a digital strategy for China can act as a blueprint for elsewhere, and why you shouldn’t assume what works in other geographies is going to be enough for the discerning digital native Millennial in China.