Brexit uncertainty forces The Body Shop to Germany

Due to the uncertainty surrounding the UK’s economic future after Brexit, the brand has taken the decision to move part of its operations to Germany

Natura &Co-owned beauty brand The Body Shop is poised to move part of its operations to Germany in the wake of Brexit uncertainty.

Its new distribution centre will open in Frankfurt, which will be the brand’s first in Europe, and is set to make an impact.

The business is also preparing to implement a global-transition programme, designed to strengthen the company’s brand and customer experience.

This will affect 20 jobs at its West Sussex centre in Littlehampton, UK, resulting in redundancies.

However, the brand is said to be reducing these where possible by offering redeployment elsewhere in the company.

The Body Shop’s CEO David Boynton said: “It’s no secret that the retail landscape has changed tremendously in recent years and it’s become clear that The Body Shop needs to act faster in adapting to this changed world.

“We are making progress but we are very ambitious as a company and there is still much to do.”

He continued: “We believe these changes are necessary so we can not only take better care of our customers but fulfill our potential as a world-class beauty business.”

This is just one of the ways beauty brands are attempting to lessen the blow of Brexit.


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