Bridging runway and retail: What can Fashion Week teach the beauty industry?

Abi Jacks from Rakuten Marketing talks to Cosmetics Business on how Fashion Week could elevate high street beauty brands to elite status

Abi Jacks

No longer are fashion runways and backstage tickets for the elite and the powerful. Now, with social media guiding consumers, those online can access the crème de la crème of fashion and watch collections unfold through live streaming and videos.

So can beauty brands capitalise on this new entity?

Here, Abi Jacks, Marketing Director from Rakuten Marketing, talks to Cosmetics Business on the increasing demand for beauty products, how social is allowing brands to engage with consumers and how Fashion Week is bringing Asian consumers to the UK market too.

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