British Beauty Council unveils campaign to coax customers back into salons

By Julia Wray 17-May-2021

The ‘Oh hello beauty’ poster and social media campaign aims to reverse low salon attendance figures

UK-based industry body The British Beauty Council is launching a campaign to encourage people to return to hair and beauty salons as lockdown measures across the region relax.

According to The British Beauty Council, 3 million fewer UK customers have frequented salons since they reopened in April 2021 and the new campaign aims to remind people of the joy of visiting salons.

The ‘Oh hello beauty’ poster and social media campaign, which goes live today, hopes to reverse this decline by showing how beauty can make people feel their best.

“We need to support the high street and city centre premises-based businesses,” said Millie Kendall, Chief Executive of The British Beauty Council.

“The personal care sector has not only struggled with the many months of closure and the ongoing costs related to keeping their businesses alive, they are also not yet seeing the numbers of clients coming back to salons and stores that they had pre-Covid.

"We need to bring the joy back to beauty by encouraging clients to come back to experience the array of services we offer – most of these require immense skill and can’t always be replicated at home.”

The council revealed that more than 7,300 salons in the UK have gone out of business since March 2020.

The ‘Oh hello beauty’ campaign coincides with another easing of restrictions in England; from today, the majority of the indoor and remaining outdoor economy can reopen and gathering limits will increase both indoors and outdoors.

Salons, stores and beauty experts are encouraged to get involved by visiting The British Beauty Council’s website, downloading ‘Oh hello beauty’ campaign posters and social media assets and placing posters facing outwards towards the street from salon windows.

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The council is also hoping to spread the word via social media by asking salons and those visiting salons to tag @britishbeautycouncil and #OhHelloBeauty on Facebook and Instagram, while using gifs and stickers available via Instagram Stories.