Building beauty e-tail online

New York City based e-commerce site Birchbox launched in 2010, offering consumers a personalised way to buy beauty, grooming and lifestyle products.

Katia Beauchamp and Hayley Barna

New York City based e-commerce site Birchbox launched in 2010, offering consumers a personalised way to buy beauty, grooming and lifestyle products. Co-founders Katia Beauchamp and Hayley Barna talk to Cosmetic News Weekly about building the idea into a successful e-tail brand.

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