Bulgari brings Italian 'essence' to Switzerland with new travel pop-up

Members of the brand's executive team attended the opening as well as famous Swiss influencers

LVMH-owned fragrance and jewellery brand Bulgari has opened a Rome-inspired boutique at Switzerland’s Zürich Airport.

At the new Perfume of Gems pop-up customers will be able to take part in the brand’s olfactory experiences, inspired by its jewellery, as well as its interactive digital map Gemsroad.

The digital feature will sit at the heart of the pop-up and gives customers the opportunity to learn about the scents’ ingredients and where they are sourced.

Shoppers will also be able to have their bottles personalised.

From left to right: Elvira Legrand, Darya von Bergen, Sindi Arifi, Sofia Ziani and Zoe Pastelle

In attendance at the concession opening were the members of the brand’s executive team as well as Zürich Airport’s Head of Commercial Centres, Heidi Köpple and Dufry at Zürich Airport’s Operations General Manager, Michael Bruderer.

Swiss actress Zoe Pastelle, musician Sindi Arifi and lifestyle blogger Sofia Ziani were also attended the opening.

Travellers can visit the pop-up until 2 September.

Earlier this year, the brand opened its Le Gemme Men retail space at Paris’ Charles de Gaulle Airport, which paid homage to three gemstones used to inspire the fragrance line.

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