CEO Jean-Christophe Babin said: "The Goddess of the Roman Night! Goldea Hadid!"
Bulgari has named US model Bella Hadid as the face of its new edp Goldea The Roman Night.
Hadid launched the fragrance on Rome’s Spanish Steps last night where the brand’s CEO Jean-Christophe Babin announced the appointment.
The model celebrated the news on Instagram. She said: “Everything and more! Thank you Jean Christophe Babin for all that you do! Truly the most special night of my life.”
Hadid has previously been the face of Dior beauty.
Perfumer Alberto Morillas created Goldea The Roman Night, as well as the first edition of the scent Goldea.
In an interview with Refinery29, Hadid said: "[The perfume is] very masculine, but also feminine so it kind of reminds me of my dad’s cologne and my mother’s very feminine perfume put together. It’s a very sexy perfume.”